Books & Writing

Books & Writing

Practical strategy in everyday language — three books, national bestseller lists, and case studies in a Philip Kotler edition.

The Growth Code — book cover
Rokomari Bestseller Award

The Growth Code (2025)

দ্যা গ্রোথ কোড

The Growth Code — Billion Dollar Growth Secrets — distills fifteen years of consulting into a practical MBA on business growth: the frameworks he uses in real engagements, written for founders and professionals who want strategy they can act on Monday morning.

It won the Rokomari Bestseller Award and went through multiple reprints in its first five months.

Get it on Rokomari
Smart Marketing — book cover
National bestseller

Smart Marketing (2024)

স্মার্ট মার্কেটিং

Smart Marketing takes the frameworks behind iDEAN Consulting's client work and applies them to companies every Bangladeshi reader knows — Grameenphone, bKash, Chaldal, Rokomari.

A national bestseller, popular among brand practitioners and entrepreneurs alike.

Get it on Rokomari
Time Machine — book cover
Co-authored · 2020

Time Machine (2020)

টাইম মেশিন

Time Machine — Your Road to Greatness is the first original Bangla-language book on time management, co-authored with Sohan Haider in 2020. It established him as a practitioner-author and opened the road to the bestsellers that followed.

Get it on Rokomari
Writing

Beyond the books

Columns, case studies and research that reach a million-plus readers.

  • Case studies in Philip Kotler's Essentials of Modern Marketing — Co-authored two case studies for the Bangladesh edition.
  • Future Startup — Long-form interviews and author features.
  • The Daily Star & The Business Standard — Columns on strategy, marketing and growth.
  • Doctoral research — Published research on e-commerce, startups and ICT; DBA research on growth hacking at IBA (DU).
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