The engineer who chose strategy
From writing enterprise software for Fortune 500 clients to democratizing business strategy for an entire economy — the long way round, on purpose.
Mark Anupom Mollick was born in Dhaka and raised in Savar. He studied Naval Architecture and Marine Engineering at BUET — and taught himself business on the side, one secondhand textbook from Nilkhet at a time.
In January 2013 he did two things at once: joined CodeCrafters International as its seventh software engineer, and began his MBA at IBA, University of Dhaka. For the next decade he built enterprise software for Fortune 500 clients by day and studied Kotler case studies by night — rising from engineer to Senior Software Engineer, then Lead of Marketing & Business Services, and finally Country Lead.
The consulting started almost by accident. In 2017 he was introduced to a fast-growing e-commerce brand as a potential investor — and became its strategy consultant instead. The engagement grew from digital marketing into overall business strategy, and the idea that would become iDEAN Consulting took shape.
On 5 November 2019 — his birthday — he formally registered iDEAN Consulting. The name is a play on "idea": people with great ideas are Ideans, the way BUET graduates are BUETIANs. Since then iDEAN has trained and coached 10,000+ businesses and 70,000+ leaders across 50+ industries, and he has co-authored two case studies for Philip Kotler's Essentials of Modern Marketing (Bangladesh edition).
In 2024 he co-founded myAi with Saif Noman Khan of IBA (DU) — an AI training and automation company built on a simple thesis: AI transformation is 85% people and culture, 15% technology. myAi hosted Bangladesh's first AI Summit for senior corporate leaders and has trained 1,000+ professionals through its AiPS program.
In January 2025, after nearly twelve years, he left CodeCrafters to make iDEAN his full-time mission. The vision hasn't changed: make world-class business strategy simple, actionable — and contagious.
“Luck is when opportunity meets preparation. I kept preparing, preparing, preparing and doing, doing, doing — and when the opportunity came, I grabbed it.”
— Mark Anupom Mollick
The journey
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2024 — Present
Co-founder & Managing Director — myAi
AI training and automation for Bangladesh's corporate leadership, co-founded with Saif Noman Khan (IBA, DU) on the thesis that AI transformation is 85% people and culture, 15% technology. Hosted Bangladesh's first AI Summit for senior corporate leaders; 1,000+ professionals trained through AiPS. Visit
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2020 — Present
Doctor of Business Administration (Candidate) — IBA, University of Dhaka
Doctoral research on growth hacking and the Bangladesh startup ecosystem — the academic backbone of the frameworks he teaches.
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Nov 2019 — Present
Founder & Executive Consultant — iDEAN Consulting
Registered on 5 November 2019 — his birthday. What began as a side consulting practice is now Bangladesh's strategy powerhouse: 10,000+ businesses and 70,000+ leaders trained across 50+ industries, signature programs (iMarketing™, GrowthX™, iMBA™), and two case studies co-authored for Philip Kotler's Essentials of Modern Marketing (Bangladesh edition). Visit
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2019 — 2020
Accredited Trainer — UN SheTrades, World Bank, WEConnect International
Accredited under the UN SheTrades Commonwealth Program; delivered masterclasses for women entrepreneurs with WEConnect International and the World Bank, and SME digital-transformation training in projects backed by the WTO and VISA.
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2018 — 2021
Angel Investor & Business Consultant — Styline
Introduced as a potential investor to one of Bangladesh's fastest-growing modest-fashion e-commerce brands — and became its strategy consultant instead. The engagement grew from digital marketing into full business strategy, and iDEAN Consulting was born from it.
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2017 — Present
Founding Director — Delta Trust
Founding director since October 2017.
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2017 — Present
Partner & Director — Waterline Ship Design
The BUET Naval Architecture degree, still at work — partner and director of a ship design firm.
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2015 — 2019
Co-founder & CEO — Woow
A women's-jewelry e-commerce venture built with BUET friends, run evenings and weekends. The proving ground where he first applied the marketing-funnel thinking he now teaches — wearing every hat an early-stage startup demands.
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2013 — 2025
Software Engineer → Country Lead — CodeCrafters International
Joined in January 2013 as the seventh software engineer — having never written professional code — while starting his MBA at IBA the same month. Self-taught C++ from Nilkhet's secondhand textbooks; rose to Senior Software Engineer, added Business Development (2019), led Marketing & Business Services (2021), and served as Country Lead (2024) building enterprise software for Fortune 500 clients. Completed handover in April 2025 to go all-in on iDEAN.
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2011
The first attempt — a BUET e-commerce venture
Co-founded an e-commerce plan with BUET friends to photograph merchants' products and sell them online. It failed for want of three lakh taka — and taught him the lesson every framework he now teaches begins with: strategy before spending.
Education
Doctor of Business Administration (Candidate)
IBA, University of Dhaka
MBA, Marketing
IBA, University of Dhaka
BSc Engineering, Naval Architecture & Marine Engineering
BUET